The Resort's name is changed to Cove Haven Resort. It is the flagship property, currently with 256 unique suites and a vast array of indoor & outdoor facilities.
This amenity has since been copied by many other resorts worldwide and is now a very popular feature throughout the Pocono Mountains of Pennsylvania.
At the time they are also negotiating the purchase of Caesars Palace in Las Vegas. That deal is finalized in September of 1969. Cove Haven Resort will follow on October 24.
Life Magazine features the heart-shaped tub at Cove Haven Resort in a feature article about the opening of Interstate 80 which helps to solidify the Pocono Mountains as "The Honeymoon Capital of the World."
Now more than 50 percent of the total accommodations (600 suites) include heated private pools.
This resort features a nine-hole golf course and is located on Echo Lake in Marshalls Creek, PA. A 32,000 sq. foot sporting complex, the Arena, is added to the property, greatly expanding the resort's available amenities.
After launching the champagne glass suite, interest in the accommodation became so great that potential guests have to register on a one year reservations waiting list. More than 30 years later, the 7-foot-tall Champagne Glass Whirlpool Bath-for-Two has become an icon in the resort's advertising efforts. The suites are currently available at all three Pocono Mountain Resorts properties.
—the chance to ride in a stockcar going 160 mph around Pocono Raceway (and the chance to take the wheel yourself) and Frozen Fundra—exciting winter activities like snowmobiling, snowshoeing, ice skating and cross country skiing. The Blush Bed—a round pillow-top king-size bed with satin stripe sheets is introduced.
The decision to change the name was done for a simple reason—the original Cove Haven Resort was the name that started it all, for the region and the company over 50 years ago.